Introduction

  

 

Moroccan Theory is a new haircare line created by Sara, founder of O'arganic, in collaboration with her friend Soukaina. As two women passionate about clean beauty and inspired by Moroccan traditions, we came together to create something meaningful — a brand that reflects our values and our roots.

Our first collection is dedicated to natural hair care. Made with nourishing argan oil and free from harsh chemicals, each product is designed to hydrate, strengthen, and encourage healthy hair growth. Moroccan Theory is more than just haircare — it’s a return to pure, effective beauty rituals passed down through generations.